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search engine optimization

Blowing $1,000 on “Free Leads” ???

This article was written by Ray Fong and Ferny Ceballos of SEO Networker

The very first time we attempted to generate our own leads was using Google Adwords and bidding on a bunch of MLM keywords.

We didn’t know what we were doing and spent nearly $1,000 to make measly $60 bucks – OUCH!

What happened to generating “FREE Leads” with Google AdWords?

Well, they forgot to tell you that it’s only free if you get them to convert. So while you see lots of promises of “free leads” with Google AdWords, the truth is that every click on your ad to create a visitor to your website will cost you money!

Even if they never subscribe to your newsletter or join your business – you still got to pay Google. So how can folks claim it to be “free leads”?

Well, if some of the visitors to your website, subscribe to your email newsletter and purchase something – the idea is to make more money from those sales, than you spent in AdWords.

But how many people can claim they got this right the first time? Or even the 10th or 20th time?

The fact is, for every person who manages to successfully produce sales to cover their cost in advertising, there are hundreds of others losing their shirts and raking up their credit cards on more dead beat leads.

You’re trying so hard to show your upline that the future of this industry is on the internet, yet you keep getting more broke…

Been there. Done that. Bought the t-shirt. Got the wrong size.

Fact – Average Networker Can’t Afford to Lose Money Advertising

Granted that any new venture will require you fronting some money to get good and to become profitable, but blowing thousands of dollars in unsuccessful advertising is beyond the financial capacity of most networkers.

You Can't afford aMarketing Blackhole ..

Most of us already got ourselves thousands in debt doing MLM the traditional way. And while it is worth it to push through and “crack the code” like we were able to do, sometimes it is simply not feasible for the average networker to risk thousands in advertising.

After a lot of money and more debt, we were fortunate to be one of the few who “got it”. You can’t imagine how good it felt to finally break even, after blowing $1,000 with almost no return our first time.

We were excited and used our profits to continue learning, experimenting with dozens of different traffic methods, finding success in some and scrapping the ones that sucked. And while there’s a lot of hype about “free traffic methods”, few of them produced very much traffic.

Yet, the methods we found to work great also carried a heavy financial risk (CPM, Banner Ads, Ezines, etc.) Mistakes would sideline most networkers who tried and many others just wouldn’t even try.

Ultimately, you are the only one responsible for your success and we are by no means offering excuses for those that gave up. This is YOUR Business!

However, as leaders it should be our duty to continue to break down walls and barriers to help those that come after as.

I personally blew way more than $1,000 on the “Free Traffic”

To learn how to generate “Free Traffic” that keeps on pumping out the leads. Click Here !!

Enjoy,

Scott Mosteller

search engine optimization

What the heck is SEO anyway?

If you have ever spoken to anyone who has a website, you hear the term “Is your site SEO’d” or “How are you doing your SEO for your site? But what is SEO?

SEO is Search Engine Optimization – or in other words — SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

So my question was when I started my online marketing career, I asked what was a “search engine” Let me tell you in simple terms – a search engine is someone like Google, Yahoo, MSN, etc. – there are a ton of search engines in the internet world.

To make things real simple, you go online to search for a topic or would like some information about a product or service, you type in your keywords and a “search engine, Google for example, list the results for you. To a company marketing their products, the 1st page of the search engine is gold. Most people looking for something rarely go past the 1st page.

So, enter the world of SEO. How do you as a marketer get your site to the front page of the search engines when there is a ton of competition for your product or service? This is called your SEO ranking.

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.

Since the search engines value text as king, you must have the correct keywords on your site in order for your site to rise in the rankings. Here is a quick list on how to begin your SEO tactics –
1. Choosing the right keywords to optimize for
2. Keyword density
3. Keywords in special places
4. Keywords in URLS and file names
5. Keywords in page titles
6. Keywords in headings

Learning how to SEO your site does require work. SEO Networker has a whole host of trainings how to show you how SEO techniques.

search engine optimization

Do You Make These Mistakes?

Common Mistake #1: Fooling Yourself into Thinking that Your MLM Distributorship is an Actual Business…

Folks are in for a shock when we flat out tell them that their MLM “business” is NOT a REAL business! The reactions we get are often that of shock and disbelief, followed by angry rejection and denial, followed by some sobbing and grief as the reality of what we tell them finally sinks in.

Once that’s done is when the REAL work can begin – when we coach them on what they need to do to start their REAL business.

Now, don’t get us wrong, we love the MLM concept and owe our freedom to this industry. But that still doesn’t mean you’re REAL business.

Don’t believe us? Try to do any of things on this list, which would be reasonable for any REAL business to do:

* Advertise on Google AdWords, Banners Ads or Other Forms of Advertising
* Put Together a Website Telling People About Your Opportunity/Products
* Create a Video Explaining Your Company’s Comp Plan and Post it Online
* Go Write a Sales Letter or Sales Video Selling People on Your Opportunity
* Break Any of the 100’s of Company Rules, Which May Restrict Your Ability to Spread the Word About Your Business and/or Products.

Now, if this was truly a business that you own and operate, would someone else (outside of the government, which only happens if you do something against the law) be able to shut you down? The answer is a big fat NO.

When you own a real business, YOU control all aspects of that business – from how you market, what your website looks like, to whom you hire and fire, the system you use to run it, what products you want to sell, anything and everything.

The fact of the matter is that your company has the power and right to terminate your “business” at any time, without giving you a reason or excuse. (Read your contract!)

Your MLM Company Holds You Hostage

In MLM, your company gets the final say in everything… including how you market, what your website looks like, the price points of your product, and ultimately, whether you may continue to benefit from the years of hard work you’ve put into growing a productive organization.

So what do you do?

Again, don’t get us wrong. We love MLM. But we want to make sure you understand that you are nothing more than a sales rep for your company, (this is the case for everyone in direct sales). You are NOT a business owner just because you are a MLMer, you are a business owner when you are 100% in control of how you run, market, and promote your business.

You need to own a system that you have absolute control over, that YOU have the final say.

Sure in this process, you choose to promote an MLM product/business, but should your relationship with that company ever disappear (go out of business, termination, you move to another company, etc), you are NOT financially affected and your clients/followes will happily go wherever you go.

It is a business that can stand on its own, where folks become loyal to YOUR brand/name (instead of that of your MLM company). In essence, it’s about branding and SEO is one of the most POWERFUL ways to brand yourself as a leader and be someone people want to join.

If everywhere someone looks on Google, they keep running into you, they WILL conclude that you are probably doing something right and want to know what you are involved with.

Thursday’s webinar will show you exactly how to do exactly this and blanket Google with YOU, Inc.

This article was written by Raymond Fong and Ferny Ceballos of SEO Netwoker