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Spending More Marketing Dollars !?
October 22, 2009 by Scott Mosteller · Comments
Common Mistake #3: Bleeding Yourself Dry – Spending More Marketing Dollars than You can Afford
This problem of course ties into common mistake #2, but that’s only half the story.
The absolute truth is that most folks have absolutely no idea how to market online. They think that just by throwing money (that they really can’t afford) into blind advertising that, that’ll make it magically work in their favor.
A little while later reality sinks in as they deplete their entire marketing budget with nothing to show for it.
Like you, we’ve had our moments of heartaches at the beginning when we first started online. We had no idea what we were doing. We watched literally hundreds and thousands of our marketing dollars wasted as we struggled to grasp this “online marketing” thing…
Listen, it’s a cruel cruel world out there… Google and other companies are more than happy to charge you a **Stupid Tax** as the result of your ignorance and naivety. If you are able and willing to spend big dollars on marketing, you darn-well better know what you are doing and do everything you can to stack the odds in your favor and to mitigate your risks.
Fortunately, Search Engine Optimization (SEO) is unique in that it results in very targeted traffic, cost you absolutely ZERO dollars in advertising, gives you the power to brand yourself as a leader (even if you haven’t sponsored a single person) and can provide you with an unlimited source of traffic.
This article written by Raymond Fong and Ferny Ceballos of SEO Netwoker
