Are You Trying to Market to Everyone?
Common Mistake #2: Trying to Market to EVERYONE
Here’s another shocking statement, most people really don’t give a damn about what you have to say and what you are offering… no matter how convinced YOU are that THEY need it.
No... he really couldn't care less what you have to offer, so stop prospecting him!
I know, kind of damages the ego a bit doesn’t it?
So having said that, then why in the world are you trying to sell to everybody and anybody? Worse yet, why are you spending precious resources (time, money, and effort) marketing to folks who are not open to what you have to say and sell?
* This is why your friends and family don’t talk to you anymore.
* This is why your capture pages don’t convert even after you’ve spent hundreds/thousands of dollars in advertising.
* This is why people leave your blog within 2 seconds of arriving.
* This is why you spend hours and hours doing “social media marketing” with ZERO results!
We can go on and on, but here’s the point…
Stop marketing to folks who are not interested and start marketing to only those folks who are interested.
We’ve seen too many poor souls waste what little marketing funds they have chasing after the impossible. It’s sort of like watching a poodle chase after a truck, you might be excited at first but it’s never going to happen, it’ll just leave you feeling burnt, exhausted, and frustrated.
What you need to do is fine-tune your audience… your market. It’s a cinch when you are able to focus your marketing efforts only on those who have an active interest in your offers. You gotta find where they hang out, what they are looking for, and give it to them!
In fact, Google will find these people for you and drive tons of free traffic to your website, provided you setup an SEO’d website, designed to rank for the exact keywords people ready to join your business are searching for – seriously, THE EXACT KEYWORDS!
Article written by Raymond Fong and Ferny Ceballos of SEO Networker
