Common Mistake #1: Fooling Yourself into Thinking that Your MLM Distributorship is an Actual Business…

Folks are in for a shock when we flat out tell them that their MLM “business” is NOT a REAL business! The reactions we get are often that of shock and disbelief, followed by angry rejection and denial, followed by some sobbing and grief as the reality of what we tell them finally sinks in.

Once that’s done is when the REAL work can begin – when we coach them on what they need to do to start their REAL business.

Now, don’t get us wrong, we love the MLM concept and owe our freedom to this industry. But that still doesn’t mean you’re REAL business.

Don’t believe us? Try to do any of things on this list, which would be reasonable for any REAL business to do:

* Advertise on Google AdWords, Banners Ads or Other Forms of Advertising
* Put Together a Website Telling People About Your Opportunity/Products
* Create a Video Explaining Your Company’s Comp Plan and Post it Online
* Go Write a Sales Letter or Sales Video Selling People on Your Opportunity
* Break Any of the 100’s of Company Rules, Which May Restrict Your Ability to Spread the Word About Your Business and/or Products.

Now, if this was truly a business that you own and operate, would someone else (outside of the government, which only happens if you do something against the law) be able to shut you down? The answer is a big fat NO.

When you own a real business, YOU control all aspects of that business – from how you market, what your website looks like, to whom you hire and fire, the system you use to run it, what products you want to sell, anything and everything.

The fact of the matter is that your company has the power and right to terminate your “business” at any time, without giving you a reason or excuse. (Read your contract!)

Your MLM Company Holds You Hostage

In MLM, your company gets the final say in everything… including how you market, what your website looks like, the price points of your product, and ultimately, whether you may continue to benefit from the years of hard work you’ve put into growing a productive organization.

So what do you do?

Again, don’t get us wrong. We love MLM. But we want to make sure you understand that you are nothing more than a sales rep for your company, (this is the case for everyone in direct sales). You are NOT a business owner just because you are a MLMer, you are a business owner when you are 100% in control of how you run, market, and promote your business.

You need to own a system that you have absolute control over, that YOU have the final say.

Sure in this process, you choose to promote an MLM product/business, but should your relationship with that company ever disappear (go out of business, termination, you move to another company, etc), you are NOT financially affected and your clients/followes will happily go wherever you go.

It is a business that can stand on its own, where folks become loyal to YOUR brand/name (instead of that of your MLM company). In essence, it’s about branding and SEO is one of the most POWERFUL ways to brand yourself as a leader and be someone people want to join.

If everywhere someone looks on Google, they keep running into you, they WILL conclude that you are probably doing something right and want to know what you are involved with.

Thursday’s webinar will show you exactly how to do exactly this and blanket Google with YOU, Inc.

This article was written by Raymond Fong and Ferny Ceballos of SEO Netwoker